How Pay Per Call Marketing Works.
Pay per call marketing is a type of performance marketing where the advertiser pays the publisher also known as the affiliate for generating quality calls on their behalf.
Pay per call is like an advancement of pay per click and runs through the same principles. However, they is a slight difference between pay per call and pay per click which is, in pay per call the customers are paid when they make a call while in pay per click the customers are paid when the click a link to the business’ website.
Basically, pay per call marketing operates through a pay per call lead generation. Lead generation pays the marketer a commission for any call that they are able to direct to the business. Different local businesses and contractors such as real estate agents, lawyers, insurance agents and dentists use pay per call lead generation to make sales or earn a contract.
For pay per call marketing to be successful, it must go through different stages. First, the advertiser will create a pay per call campaign which different publishers can apply for and select to track phone numbers. Secondly, the publisher runs a call based campaign which should be visible to the potential customers and one they can be able to call if interested. When a potential customer calls the number, the call can be traced to the unique phone number of publisher who will connect them to the advertiser. The publisher will eventually receive a payment if the call is successful. The advertisers can use factors such as length of the call, date and time of the call, region from which the call came from and outcomes from the call like sale to determine is the publisher deserves a commission. The benefits of pay per call marketing are enjoyed by all the involved parties who include advertiser, publisher and customer and the business.
By placing advertisements of the offer unique phone numbers on their website, app or on search engines and other traffic sources, a publisher can be able to generate more calls. A publisher can also make use of online on search advertisements such as Google, adwords and bing or offline platforms such as TV, radio, newspaper and posters to generate more calls. It is also important for advertisers and publisher to join pay per call networks when they are beginning so as they can be connected.
The calls that a publisher receives from pay per call marketing are highly likely to be relevant to the business sales. Whether one is looking for a marketing strategy for a small or a large business, pay per call marketing will help them generate the expected results.