How Pay Per Call Marketing Works.
Pay per call marketing is a type of performance marketing where the advertiser pays the publisher also known as the affiliate for generating quality calls on their behalf.
Pay per call is like an advancement of pay per click and runs through the same principles. However, they is a slight difference between pay per call and pay per click which is, in pay per call the customers are paid when they make a call while in pay per click the customers are paid when the click a link to the business’ website.
Basically, pay per call marketing operates through a pay per call lead generation. Lead generation pays the marketer a commission for any call that they are able to direct to the business. Different local businesses and contractors such as real estate agents, lawyers, insurance agents and dentists use pay per call lead …